If you’re growing on TikTok, you need two things outside the app: a clean link-in-bio that never causes drama, and a simple website you can update fast. Below is my no-fluff guide to the tools creators use right now—what each is best for, and how to pick the one that fits your vibe, budget, and time.
Thank you too tok2fans for helping us compile this list.
TL;DR picks (choose your path)
- Fastest launch (free → cheap): Link-in-bio page with Linktree or Beacons. Add email signup and basic analytics.
- Prettiest all-in-one site with built-in email: Squarespace (templates + Email Campaigns + automations)
- Free builder with lots of templates + AI editor: Wix (great start on a free plan).
- Designer control & advanced CMS: Webflow (steeper learning curve, pro-level polish).
- Maximum flexibility + plugin ecosystem: WordPress + Elementor (design) + Yoast SEO.
- Newsletter-first & memberships: Ghost (site + newsletter + paid members in one), or ConvertKit/Kit if you’re email-centric.
Link-in-bio tools (fastest path to “link in bio”)
Linktree
Linktree is the default for a reason: it’s simple, fast, and widely accepted on social. You can host all your links, collect tips or payments, and track performance; paid tiers unlock deeper analytics over longer time ranges so you can see which videos drive clicks.
Beacons
Beacons feels like “link-in-bio plus”—you can build a mini-site with customizable blocks, promote products, and grow your email list without leaving your bio page. It’s popular with creators who want a little storefront feel but aren’t ready for a full website.
Carrd
If you want a single lightweight page that looks branded (yourname.bio) and loads fast, Carrd is a bargain one-page builder with mobile-ready templates. Pro plans with custom domains are famously inexpensive compared to bigger builders.
All-in-one website builders (no code, polished design)
Squarespace
Squarespace = beautiful templates + a built-in email system. You can start with Email Campaigns (free trial includes a few sends), then level up to automations that welcome new subscribers or follow up after signups—no extra tools required. Recent updates added more premade workflows and tighter integrations.
Wix
Wix remains a top pick for free-to-start sites thanks to its AI-assisted editor and huge template library. It’s an easy on-ramp if you want to experiment before committing to a paid plan, with enough built-in tools to run a simple creator site.
Webflow
Webflow is for creators (or teams) who want designer-level control and a real CMS without hand-coding. You get granular layout control, clean output, and pro hosting. The learning curve is higher, but the end result can look agency-grade.
WordPress + plugins (most flexible stack)
If you prefer owning your stack and scaling features as you grow, WordPress is still the king. For visual building, Elementor’s recent updates make full-site design and ecommerce layouts easier (and faster) with AI-assisted planning and a massive widget ecosystem. Pair it with Yoast SEO for on-page guidance, schema, and AI-assisted titles/meta when you need help.
- Design/page building: Elementor (full-site design control)
- SEO: Yoast SEO (real-time checks + structured data)
- Forms/newsletters: connect your email tool of choice (see below)
Newsletter-first platforms (site + email + members)
Ghost
Ghost bundles your website, newsletter, and memberships in one place—great if email is your core product. Its 6.0 release added social web (ActivityPub) syndication so followers can read you across fediverse platforms like Mastodon/Bluesky, plus upgraded native analytics—all built in.
ConvertKit / Kit
ConvertKit (now rebranded as Kit) is the email-first option many creators use: fast landing pages, visual automations, and a Creator Network that lets you swap recommendations with adjacent audiences to grow faster. Free and Creator plans cover most solo creators.
Which one should you pick?
- Just need a clean bio link today: Linktree or Beacons.
- Want a pretty site + built-in email ASAP: Squarespace.
- Designer brain / complex blog or CMS: Webflow.
- Own everything + endless plugins: WordPress + Elementor + Yoast.
- Newsletter as your product: Ghost, or Kit if you’re email-centric with heavy automations.
Setup checklist (Kimi’s 15-minute launch)
- Claim a neutral domain (yourname.bio or yourbrand.site).
- Publish a simple home/landing page with: About (one sentence), Highlights (3 bullets), CTA (“Join my newsletter”), and clean links.
- Add email capture (native forms or your email tool).
- Tag links with UTM so you know which TikTok posts drive clicks.
- Pin your URL in TikTok bio and mention “link in bio” in captions.
Common mistakes to avoid
- Too many clicks: bio → hub → six options → maybe. Keep the path short.
- Slow pages: heavy scripts/images kill mobile conversions.
- Vague CTAs: tell people exactly what they get if they tap (updates? templates? behind-the-scenes?).
- No analytics: you can’t improve what you don’t measure.
Next steps
Pick one stack and ship by tonight. If you’re overwhelmed, start tiny: a Linktree/Beacons page or a one-page Carrd with your best links and an email form. You can always graduate to Squarespace, Webflow, or WordPress once your funnel is working. I’ll keep this guide fresh as the tools evolve—promise.
